Welcome back to the second in the series of blogs about us. In the first blog, I spoke briefly about who we are, and what motivates us a team; if you missed it you can read it again here. In this blog, I hope to highlight more about Equilibrium Risk, the history behind the name, logo and branding.
I hope you enjoy it…
Our identity and branding are very important to who we are and our vision for the future.
Security is often confrontational, just as likely to inflame a situation than diminish the threat. It is often seen as ‘in your face’ using ‘bully boy’ tactics to calm a situation, using fear or force to achieve an end state. Having worked in the security industry for many years, both Luke and I have operated at a very high level of security, both in the UK and Internationally, our outlook on security is different. Security, in our eyes, is about keeping a balance between safety and danger, between risk and reward, and being convenient and being secure. We wanted our company name to reflect that; equilibrium can be defined as:
- a state of rest or balance due to the equal action of opposing forces.
- equal balance between any powers, influences, etc.; equality of effect.
- mental or emotional balance; equanimity.
The branding, as with the name, moves away from the confrontational. A shield or sword is common place within the security industry. Our ‘star’ is derived from the Order of the Garter Star, also used as the Capstar of the Coldstream Guards. Our brand colours of Blue and Red are taken directly from the Regimental Colours of the Household Division: Blue Red Blue. In fact, you can often see members of the Royal Family wearing the famous Blue Red Blue tie.
Dating back to before Charles I’s New Model Army, the Coldstream Guards are steeped in history and the brand colours are instantly recognised by serving and ex-members of the Armed Forces.
Despite our personal history, we had no desire to be labelled as ‘military security’ but rather demonstrate, reflect and convey that we bring our ‘military’ attributes of loyalty, integrity, courage, discipline, respect for others, selfless commitment and going beyond what is expected into our business life.
If you would like to know more about us, please feel free to get in touch.
I hope you look forward to the next blog in the series about our experiences in the Military.
Jason, Managing Director